Spark Revolution - Electrical Mobility

 Spark Revolution - Electric Mobility 


With all major automotive players, industry bodies as well as consumers shifting their attention from traditional fossil-fuel driven vehicles to Electrical  & alternative energy, the automotive industry is experiencing a major disruption in the existing powertrain technology making way for a more viable contender, e-mobility. There has been a rapid rise in the number of electric vehicles on-road 

Though the Indian Government laid out a broad plan in 2013 with the ‘National Electric Mobility Mission Plan (NEMMP) 2020’, e-mobility has seen better traction in the recent times with the Phase 2 of the FAME (Faster Adoption and Manufacturing of Hybrid and Electric vehicles) rolled out on 1st April 2019. 

The second phase aims at boosting electric mobility and increasing the number of electric vehicles in commercial fleets. This includes encouragement for buses using EV technology, electric, plug-in hybrid, and strong hybrid four-wheelers as well as electric three-wheelers including e-rickshaws and electric two-wheelers and also focuses on the establishment of charging infrastructure across multiple cities.




The present & projected level of electric vehicle (EV) market is likely to be a Rs 500 billion opportunity in India by 2025. as per the avendus report,  with two- and three-wheelers will lead the electrification movement. 


E-rickshaw has  emerged as a large market in India in a short timeframe even as a large part of this market is still unorganised and based on lead-acid batteries. This market is expected to rapidly shift to lithium-ion battery "Over the past decade, the economics of the technology used in this sector has improved significantly. 


The inevitability of transition to EVs is accepted by the world, however, the timeline for mass adoption is still a topic for debate. "But, we believe that India is moving quickly towards a mobility regime where EVs become mainstream.”


The current COVID-19 situation is expected to accelerate the rate of adoption of EVs in the medium term as customers look for environment-friendly and cost-effective personal mobility solutions,. 


”India represents the fourth-largest automobile market in the world and the second-largest two-wheeler market. The pollution in many Indian cities has reached alarming levels. "All these factors combined make a strong case for EV adoption in India.” And the EVs are emerging as the preferred clean technology for the future of mobility. 

On the ownership cost of high-speed electric two-wheelers and other use cases such as retail four-wheelers and commercial vehicles, the Total Cost of Ownership (TCO) will become favourable as the battery prices drop further.

"E-auto makes economic sense on a TCO basis. We expect to see intensive action in this space going forward. 


In the medium term, we expect the EV adoption in the four-wheeler category to stay limited to commercial or fleet applications. The overall penetration in the electric  four-wheeler segment is expected to be about only 2 per cent, The factors mainly policy, battery cost, charging infrastructure and supply chain localisation driving the adoption of EVs in various segments in the country over the next decade.

On the commercial vehicle side, e-buses are expected to lead the category with regulatory push expected to drive this category, rather than TCO.


However, achieving 15% of electric vehicles within the next 5 years and 30% electric vehicles by 2030 on Indian roads is still challenging. Although there is a change in the general sentiment, it would still be time for the Indian consumers to be convinced about the change.



The challenges observed in the market to catch up are 

  1. Inadequate charging infrastructure- As of now the India has less than 1000 EV charging stations, where as in Karnataka is 126 EV charging stations, Secondly the as per the study , 60% of the Indian Customers don’t have their own parking space, There is no way they can charge the vehicles , people may find challenge to adopt it. 
  2. Dependency on battery imports & challenges in Battery technologies and Raw materials. 
  3. Due to lack of encouragement,  incentives dependency on imports of batteries and the technology has taken two steps forward, sourcing of raw material is serious concern.
  4. Incentives linked to local manufacturing. 
  5. Range anxiety among consumers is one of the major concern among the consumers 
  6. High price of EVs - 
  7. Lack of options for high-performance EVs
  8. Lack of quality maintenance and repair options
  9. Affected by broader automobile industry downturn in last one year


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